Sports manager: functions and skills

If it sometimes seems that working in a sports organization means having fun 24 hours a day, managing a sports team or a public or private sports center is a whole business. In fact, for the success of any sports entity, you have to have a large number of personnel behind the scenes. Like other businesses, sports teams use managers, accountants, marketers, and salespeople to help attract fans, oversee athletes, and ultimately earn profits. One of the main roles behind the success of an organization is the sports manager .

In this post, we will see in more detail the role of this profile, and the functions of a sports manager. And if you still want to learn more about how to work in this sector, you should still think about studying the Master in Sports Management Online at the Real Madrid Graduate School – Universidad Europea.

Main functions of a sports manager

Sports management has a more entrepreneurial focus on sports and recreation, including facility management, marketing, and event management. Those interested in being a sports manager should have skills in areas such as financial management, sports administration, public relations and/or accounting. You might be interested in more articles on our site.

Sports directors or sports managers are professionals who can perform a wide range of functions; all of them aim to help a sports organization by promoting its interests and ensuring its profitability.

The job duties of sports managers can vary depending on the level of sport they oversee and the sector they work in. For example, being a sports manager at a high school or university will not have the same duties as a sports manager at a professional sports organization.

At a general level, however, some of the functions of a sports manager are:

  • Creation and organization of schedules.
  • Promotion of clients through various means of communication.
  • Looking for sponsorship deals
  • Processing and negotiation of contracts.
  • Maintain positive public relations.
  • Ensure compliance with regulations and policies

Skills of a sports manager

As you can see, this profile requires a general knowledge of various topics. It is not surprising, then, that the sports manager should have several key skills to be successful, such as:

  • Flexibility – When you work in sports management, you often have to do a lot of things that are not in the job description. Just as teams need all players to participate, management teams also need you to do the same.
  • Time Management : Many things happen on a given day within a sports organization. Management professionals must get more done in a day than is possible, and to be successful, they must manage their time in the most effective way.
  • Organization : As a sports manager, you will be involved in various aspects of the business: marketing, legal, finance, and more. The only option is to be organized.
  • Communication : Communication is possibly the most important component of any business environment. Without communication, sports managers cannot build relationships with business partners, customers, and sponsors.
  • Analytical Mindset: In any management role, an analytical mindset is required to some degree. And, with the growth of big data and its greater use in organizations, it is essential to understand the concept of business intelligence and the impact it will have on your future career progression.

Study sports management at the European University

At Universidad Europea we offer the best possible training for a successful career in sports management. We have a portfolio of programs in this area, including the Master in Sports Management Madrid and the Master in Sports Management (100% English).

Whichever program you choose, with our connection to Real Madrid you will have close contact with one of the world’s leading sports organisations. Our faculty is made up of specialists in each area and you will have the opportunity to see how the club works in each department.

As part of your experience, you will also have the opportunity to attend workshops, live events and visit other sports organizations in Spain and Europe, to see first-hand how the role of the sports manager differs in various sports and organisations.